Validate switching risk instead of dismissing it or leading with price
AI lab supply sales practice
Practice a reagent sales call with a risk-averse lab manager.
Tom Okafor has ordered from the same supplier for eight years and once lost a month to a bad lot. Take his switching risk seriously, prove lot-to-lot consistency, and earn a pilot order — not just a promise to 'send samples.'
- Free 5-minute first session
- No credit card
- Overall score + brief feedback
Scenario ready
15-minute roleplayTom Okafor · Lab Manager · Academic immunology lab
Tom opens the call
“We've ordered the same media from the same supplier for eight years. You're going to have to be pretty convincing.”
Validation labor
Re-validating media across all our lines is weeks of work nobody here has.
Bad-lot history
Last time we switched a reagent we lost a month to a bad lot. I will not do that again.
Scoring is already configured
Start speaking. No setup, script upload, or prompt writing.
The scenario
Loyalty and a bad memory are the real competitors.
Tom Okafor · Lab Manager · Academic immunology lab
Tom owns purchasing for a fictional 20-person immunology lab. He is pragmatic and protective of his PIs' data, and he has never forgotten the month a different vendor's bad lot cost his lab.
Your target
Get Tom to commit to a pilot order on one non-critical workflow with a reserved-lot commitment — not just an agreement to try free samples.
Expect these pushbacks
01
Validation labor
Re-validating media across all our lines is weeks of work nobody here has.
02
Bad-lot history
Last time we switched a reagent we lost a month to a bad lot. I will not do that again.
03
Price dismissal
Your catalog discount doesn't cover the cost of one failed experiment. Price isn't my problem.
04
PI veto
The PIs won't sign off on changing anything mid-study. That's a non-starter for them.
What gets scored
A scorecard built for risk-averse reagent selling.
The rubric rewards taking switching risk seriously, proposing a bounded validation plan, and closing on a real pilot order — not a discount pitch.
- Whether you uncovered which workflows and cell lines were actually at risk before pitching
- Whether your validation plan was concrete and bounded, not a lab-wide ask
- Whether you used CoA and lot-consistency data instead of just asserting reliability
- Whether your close secured a real pilot order instead of samples to 'think about'
Weighted scorecard
Scenario-specific criteria
Discovery of Workflow & Risk
20%
Risk-Mitigation & Validation Planning
25%
Evidence & QC Data Selling
15%
Objection Handling
15%
Closing & Gaining Agreement
15%
Communication & Rapport
10%
Full sessions also include detailed feedback, a transcript, recording, and speaking analytics.
Why rehearse it
A loyal customer is not a closed door — it's an unanswered fear.
Tom isn't stalling to be difficult; he's protecting his lab from a repeat disaster. This roleplay forces you to earn trust with a bounded plan instead of a discount, then grades whether it worked.
Read the sales role-play scenarios guidePropose a phased, low-risk validation path instead of asking for a full switch
Use QC and lot-consistency evidence instead of assertions
Close for a bounded pilot order with a reserved-lot commitment
How it works
From signup to speaking in minutes.
- 1
Start the exact scenario
Create your account and launch this ready-made practice. Your first five minutes are free and no credit card is required.
- 2
Respond out loud
The AI stays in character, follows up, and pushes back. There is no answer menu and no script to hide behind.
- 3
Fix the weakest moment
Review your score and feedback, then run the same scenario again while the coaching is still fresh.
Free
First practice
About 5 minutes · no card
$8.99
Voice from
15-minute roleplay · full scorecard
$14.99
Video from
Avatar + delivery analysis
Practice another moment
Build the rest of the motion.
AI lab equipment sales practice
Practice a lab equipment sales call with a skeptical PI.
Open practice scenario
AI core facility sales practice
Practice a core-facility sales call against a five-week deadline.
Open practice scenario
AI cold call practice
Practice a cold call with an impatient AI buyer.
Open practice scenario
AI discovery call practice
Practice the discovery call that gets past the surface.
Open practice scenario
AI sales interview practice
Practice the account executive interview that tests proof.
Open practice scenario
Questions before you start
Know exactly what happens next.
No mystery trial, surprise subscription, or generic practice prompt.
Is this an AI lab-supply sales roleplay?
Yes. You speak to an AI lab manager in a live voice or video roleplay. Tom responds in character, pushes back on risk and price, and follows the scenario instead of reading a fixed script.
What does the lab-supply sales call score measure?
The weighted rubric measures discovery of workflow and risk, risk-mitigation and validation planning, evidence and QC data selling, objection handling, closing, and communication. Full sessions include detailed, evidence-based feedback.
What happens in the free lab-supply sales practice?
Your first session is free for about five minutes and includes an overall score with brief feedback. No credit card is required. Full paid sessions run the complete 15-minute scenario with the detailed scorecard.
Can I practice with my own reagent line and objections?
Yes. This page launches a ready-made reagent-conversion call, but you can also build a custom template with your own product, buyer persona, objections, model answers, and scoring rubric.
Eight years of loyalty on the line
Find out if your case beats the incumbent.
Run the Tom Okafor call free for five minutes. Hear the pushback on risk and price, and know what to fix before a real lab manager says no.