Research & Lab Sales Mock Calls

4 live scenarios · free to start

Selling into a lab means selling around a grant cycle, an entrenched supplier relationship, or a PI who has been burned by switching before. This category is built entirely around those pressures — live calls with principal investigators, lab managers, and core-facility directors who have real reasons to say no.

About research & lab practice

Scenarios include a PI evaluating a capital instrument against a closing grant window, a lab manager who won't leave a reagent supplier after a bad lot cost his team a month of data, a core-facility budget conversation, funding-freeze and tariff-surcharge calls, and a structured research sales interview — no knowledge test in this category yet, just live practice.

Questions before you start

Know exactly what happens next.

No mystery trial, surprise subscription, or generic practice prompt.

Is there a free research and lab sales roleplay?

Yes. Each mock call, including the PI capital-instrument scenario, runs free for about five minutes on your first session with no credit card required, ending in an overall score and brief feedback.

How does the AI score a research sales call?

It weighs workflow discovery, how you handled application and evidence-based selling, and how you addressed switching risk — the concern a PI or lab manager always carries when a vendor asks them to change something that already works.

What is the reagent-loyal lab manager scenario about?

You're calling a lab manager who has ordered from the same supplier for eight years after a competitor once shipped a bad lot that ruined a month of experiments. The scenario tests risk-mitigation framing and QC-data evidence rather than a price-based pitch.

Does this cover grant-timing pressure?

Yes. The capital-instrument and funding-freeze scenarios both build the conversation around a real constraint researchers face — a closing grant window or a sudden funding pause — so you practice selling under a deadline that isn't yours to control.

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