01
Encode your playbook
Set the scenario, buyer persona, objections, expected answers, and a weighted scoring rubric that reflects how you actually want objections handled.
For sales & CS teams
Scale sales roleplay without scaling manager time.
Turn your playbook, buyer personas, and scoring standards into realistic AI roleplay. Sales and customer-service teams practice on demand; managers review scored attempts instead of playing the buyer on every call.
Free team trial, no credit card required. Plans from $349/month for 50 sessions.
From playbook to practice
From team playbook to repeatable practice.
You encode the scenario once. Every rep drills against it as often as they need, and every session comes back scored the same way.
02
Reps practice on demand
An AI buyer or customer responds in character, objects, and follows up. Reps practice by voice or video with unlimited retakes, without waiting for someone to play the other side.
03
Coach from evidence
Each session returns objection-handling scores against your model answers, delivery analytics, and a record of improvement across attempts — ready for a coaching conversation.
AI scorecards support coaching conversations; they're designed to be reviewed with the transcript and your own judgment.
Why teams switch
AI roleplay training that is repeatable, measurable, and on demand.
Give every rep the same scenario and scoring criteria, then use live coaching time where the scorecard shows it will matter most.
01
Consistency
Give every rep a consistent practice scenario.
Same buyer persona, same objections, same rubric — so when scores differ, it's the rep's handling that differs, not the difficulty of the roleplay. Ready-made scenario libraries also exist for pharmaceutical, SaaS, medical device, and research & lab sales if you want to start from a proven bank.
- Weighted rubrics built around your playbook
- Comparable scores across every rep
- Voice or video sessions on the same template
02
Objection handling
Score objection handling against your playbook.
Every objection carries an author-set model answer and required data points. Reps are evaluated against those, not a gut-feel impression of how the call went.
- Model answers and required data points per objection
- Structured objection-handling scores on every attempt
- Question-level scores with supporting quotes
03
Manager time
Reserve manager time for coaching that needs a manager.
Reps can practice and retake a scenario independently. Managers review the completed scorecard, transcript, and recording, then step in with specific feedback instead of running every practice call live.
- No calendar-blocking roleplay sessions
- Review a scorecard in minutes
- Reps track their own improvement across attempts
04
Beyond sales
Extend roleplay beyond the sales team.
The same templates power customer-service roleplays — de-escalation, retention conversations, and support scenarios — scored with the same rigor as your sales calls.
- Customer-service roleplay templates
- De-escalation and retention practice
- Job interview, sales call, and service scenarios in one place
Team plans
Priced for screening at scale.
Subscriptions include templates, shareable candidate links, scorecards, and team seats. Start on a free trial — no credit card required.
$349
Starter · per month
50 interviews · 5 seats
$899
Professional · per month
200 interviews · 20 seats · video analysis
Custom
Enterprise
Unlimited · SSO · API · branded avatar
Frequently asked questions
What sales and CS leaders ask first.
Access, scoring, your own playbook, and how this fits alongside call recording tools.
How do reps get access to practice?
You add reps as seats on your plan and assign them templates. Each rep logs in, picks an assigned scenario, and starts a session on their own time — no scheduling and no manager needed to run the roleplay.
What does a sales scorecard actually measure?
Every session is scored against the model answers and required data points you set for each objection. Reps get question-level scores, supporting quotes from the transcript, and an overall score they can track across attempts.
Can we use our own pitch, objections, and talk tracks?
Yes. Templates are built around your scenario, buyer persona, objections, and expected answers, so reps are drilling your playbook, not a generic script. Ready-made scenario libraries are also available for pharmaceutical, SaaS, medical device, and research & lab sales if you want a starting point.
Should reps practice by voice or video?
Voice sessions are included on every team plan and cover objection handling and scoring. Video sessions add an avatar buyer plus facial-expression and delivery analysis, and are available on the Professional plan and above.
How is this different from a call recording tool like Gong?
Call intelligence tools analyze conversations your reps already had with real prospects. Mock Call runs the practice rep before that call happens, against an AI buyer, so reps arrive at the real conversation having already handled the objections at least once. The two are complementary, not competing.
What does it cost, and is there a trial?
Starter is $349/month for 50 sessions and 5 seats, Professional is $899/month for 200 sessions, 20 seats, and video analysis, and Enterprise is custom with unlimited sessions. Every plan starts with a free team trial and no credit card required.
For sales & CS teams
Turn your best call into the team's next practice rep.
Build one scenario, assign it to your team, and coach from the completed attempts. Start your team trial with no credit card required.