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The scenario
Dr. Janet Wu, director of a university proteomics core facility. She is decisive and budget-savvy but stretched — she serves many PIs, answers to a purchasing committee, and knows procurement moves slowly. She has roughly $180K of unspent fiscal-year instrumentation budget that expires in five weeks and vanishes if unspent. She is genuinely interested in an automated sample-prep platform, but three different PI stakeholders each want something different, procurement requires three competitive quotes and committee sign-off, and she is worried about lead time and the downstream service-contract cost. She respects a rep who can make her life easier inside a tight window without pressure.
You are calling on Dr. Wu about the Veralux ProteoScan, an automated sample-prep platform. She has ~$180K of fiscal-year money that must be committed within five weeks or it is lost. The opportunity is real but tangled: three PIs who use her core each favor different equipment (one is pushing a competitor system), procurement demands three competitive quotes plus committee approval, the timeline is unforgiving, and the annual service contract would hit next year's operating budget she does not control. Your job is to map the three PIs' workflows to shared value, build a procurement-ready path that fits the window, handle the service-budget concern, and — if you earn it — gain her agreement to submit the formal ProteoScan quote package into this cycle's procurement queue this week.
Opening line
“I have money that disappears in five weeks, three PIs who each want something different, and a procurement office that moves like glaciers. Tell me why yours is the one I fight for.”
What you'll practice
What gets scored
Scoring syllabus
6 graded modules
01Multi-Stakeholder Discovery
20%
Whether the rep uncovered the three PIs' needs and mapped ProteoScan to shared value across the core.
02Funding & Procurement Navigation
25%
Whether the rep built a procurement-ready path inside the five-week fiscal window (quotes, competitive docs, guaranteed install timeline).
03Value Communication
15%
Whether the rep articulated shared-core value and reproducibility rather than a single-PI or price pitch.
04Objection Handling
15%
Use of LISTEN-ACKNOWLEDGE-EXPLORE-RESPOND against each concern (competitor PI, procurement/lead time, fiscal slip, service budget).
05Closing & Gaining Agreement
15%
Whether the rep created urgency without pressure and secured agreement to submit the quote package into procurement this week.
06Communication & Rapport
10%
Professionalism, clarity, and tone with a decisive, time-pressed core director.
Expect these pushbacks
One of my PIs insists a competitor's system fits her workflow better. I can't ignore her.
Procurement needs three quotes and your lead time worries me. This could drag past the deadline.
If installation slips past fiscal close, I lose the funds entirely. That risk is on me.
The service contract cost hits next year's operating budget I don't control. That's a hard sell internally.
How it works
01
Create your account and this template loads automatically. Your first five minutes are free, no credit card required.
02
The AI stays in character, follows up, and pushes back. There is no answer menu and no script to hide behind.
03
Review your score against the syllabus above, then run the same template again while the feedback is fresh.
Questions before you start
No mystery trial, surprise subscription, or generic practice prompt.
Yes. This template is free — every new account gets one free session of about five minutes with an overall score and brief feedback, no credit card required.
Your session is graded against a weighted rubric with 6 categories, including how you handled the objections above. Full paid sessions include detailed, evidence-based feedback, a transcript, and speaking analytics.
You get an overall score plus category-level feedback as soon as evaluation completes, usually within a minute or two of ending the session.
Yes. You can rerun the same template as many times as you have credits for and compare how your score changes. Purchased credits never expire.
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